Print Design &
Art Direction

Feisty Glacier is an annual event that celebrates music, arts, and nature. Located in a breathtaking mountain region, the festival attracts music enthusiasts, adventure seekers, and nature lovers from all around the world. The festival showcases a diverse lineup of local and international artists across various genres and offers a unique experience in the heart of nature.

Channels

Posters and Billboards: A strong brand identity was developed for HSEplnt, focusing on simplicity, modernity, and a connection to nature. The messaging emphasized the app's ability to simplify plant care, provide real-time insights, and foster a deeper connection between users and their plants.

Social Media & Event Guides: Advertisements were placed in event guides of other festivals and cultural events happening in the region to reach a broader audience interested in similar experiences. QR codes and social media handles were included in the print advertisements to encourage audience engagement and create an online buzz around the festival.

Approach

Captivating Imagery: The print advertisements featured stunning visuals of the majestic glacier landscapes, showcasing the festival's unique location and emphasizing the harmony between nature and music.

Genre Diversity: The advertisements highlighted the diverse lineup of artists, showcasing different musical genres represented at the festival to attract a wide range of music enthusiasts.